Developing New Products: Valence Di2

Valence Bicycles exists because I felt a need for creating an electric bicycle that I would be excited to ride. 10 years of racing came with riding some of the best equipment available. I have come to appreciate the innovations and attention to detail that is inherit of the top tier products coming out of the bicycle industry. One of my best memories of racing comes from the fun and adventure during my training rides. I'd get to see and explore some of the most incredible places and there was always an allure to push boundaries. Those offroad trails were always so enticing for exploring with a road bike and 23mm tires. This did come with some consequences - lots of flat tires and dented rims. I wish the Valence Road+ was available when I was going out on those rides.  

While the Valence Road+ is available, I am also working on an electric bicycle that retains the ride qualities and aesthetics expected from a top tier product. In the meantime, I am fascinated with the functions that can be created by building on the incredible products others have made such as the Shimano Di2 drivetrain. In the recent year, I've been building a system that works with the di2 shifters and simulates shifts. What this means: it's possible to change the behavior of the shifting system using a programmable chip.  I'll keep updating photos on instagram @valencebicycles.


-Shawn Rosenthal
Owner, Valence Bicycles